When you use any of our services on www.trivago.co.uk, our mobile sites or mobile applications, we may collect information using cookies. This information is used to provide you with a more personalised service and so we can continuously improve our products.
We never sell the information we collect using cookies, nor do we disclose the information to third parties
What are cookies?
Cookies are small files of numbers and letters that are stored in a user’s browser when they visit a website. When a user returns to the website, their browser sends these files back to the website, allowing personalised content to be shown on the users’ screen.
We use session cookies for the duration of your visit and persistent cookies for repeat visits to fulfill two main functions:
- To provide you with a personalised experience
- To use for analytical purposes
Providing you with a personalised experience
These essential cookies allow us to distinguish you from other users on our website and allow you interact with several features on our website. For example, the following features rely on cookies:
- Remembering your country and language settings.
- Selecting your favorite hotels.
- Viewing a history list that shows your previous searches and specific hotels that you already viewed.
- Comparing hotels using our hotel comparison feature.
- Logging in to the trivago Content Community.
- Receiving suggestions for destinations and hotels that may be of interest to you. This includes providing personalised hotel suggestions in trivago advertisements that may appear on other websites.
Without cookies, these features and many others would not function.
Use for analytical purposes
Analytic cookies help us improve our website by anonymously tracking which links and features are used most frequently. This information is used to create anonymous and aggregated statistics which we use to identify problematic and successful areas of our website. These cookies play an important role in continually providing you with an optimised experience on our website.
How do I manage my cookie preferences?
Should you decide to prevent cookies from being stored in your browser, please note that you may not be able to use some of the key features on our website. However, you will still be able to make basic hotel searches.
If you would like to monitor or prevent cookies from being set in your browser, you can modify your browser settings to receive notifications whenever cookies are being used or to completely block the storage of cookies. You may also delete cookies that are already stored in your browser. Where to find these settings depends on your browser. Using your browser’s “Help” section, you will be able to locate these settings.
If cookies are necessary for the use of the trivago webpage (functionality), those session cookies do not require your prior consent. Those session cookies will expire after you have left the homepage. Persistent cookies and third-party cookies require your prior consent to track your choices you made on the website and your preferences. Your consent is declared through the opt-in function on our website.
More information about cookies
First party cookies
A type of cookie that is set by the site the user is visiting and can only be read by that site.
Third party cookies
Third party cookies are set by an organisation that does not own the site that the user is visiting. These are normally cookies set by specialist marketing or analytics organisations. For Room5 we collaborate with an analysis and feedback tool that reveals the online behaviour and feedback of website’s visitors. It uses a tracking code, which collects your information and transmit this to its servers based in Ireland. The following information may be collected through your device and browser:
- your device’s IP address (collected and stored in an anonymized format);
- device screen size;
- device type (unique device identifiers) and browser information;
- geographic location (country only);
- preferred language used to display the webpage.
We only use this Information to improve the functionality of our websites and make them more user-friendly, more valuable and simpler for you to use.
You may opt-out from having the tool collect your information when visiting the Room5 website at any time by using a ‘Do Not Track’ header. You can read more on how to do that by clicking here.
Session cookies are temporary cookies that are stored in the user’s browser until they close their browser window – at which point the session cookies are cleared.
Persistent cookies are used for repeat visitors and are kept in the user’s browser for a set period of time (usually a year or longer). These cookies are not cleared when the browser is closed. This type of cookie is used to recall user preferences so that every time a site is visited, the user’s preferred settings are automatically provided.
The German translation takes precedence.