Cookie Policy

When you use any of our services on www.trivago.co.uk, our mobile sites or mobile applications, we may collect information using cookies. This information is used to provide you with a more personalised service and so we can continuously improve our products.

We never sell the information we collect using cookies, nor do we disclose the information to third parties

What are cookies?

Cookies are small files of numbers and letters that are stored in a user’s browser when they visit a website. When a user returns to the website, their browser sends these files back to the website, allowing personalised content to be shown on the users’ screen.

How does trivago use cookies?

We use session cookies for the duration of your visit and persistent cookies for repeat visits to fulfill two main functions:

  • To provide you with a personalised experience
  • To use for analytical purposes

Providing you with a personalised experience

These essential cookies allow us to distinguish you from other users on our website and allow you interact with several features on our website. For example, the following features rely on cookies:

  • Remembering your country and language settings.
  • Selecting your favorite hotels.
  • Viewing a history list that shows your previous searches and specific hotels that you already viewed.
  • Comparing hotels using our hotel comparison feature.
  • Logging in to the trivago Content Community.
  • Receiving suggestions for destinations and hotels that may be of interest to you. This includes providing personalised hotel suggestions in trivago advertisements that may appear on other websites.

Without cookies, these features and many others would not function.

Use for analytical purposes

Analytic cookies help us improve our website by anonymously tracking which links and features are used most frequently. This information is used to create anonymous and aggregated statistics which we use to identify problematic and successful areas of our website. These cookies play an important role in continually providing you with an optimised experience on our website.

How do I manage my cookie preferences?

Should you decide to prevent cookies from being stored in your browser, please note that you may not be able to use some of the key features on our website. However, you will still be able to make basic hotel searches.

If you would like to monitor or prevent cookies from being set in your browser, you can modify your browser settings to receive notifications whenever cookies are being used or to completely block the storage of cookies. You may also delete cookies that are already stored in your browser. Where to find these settings depends on your browser. Using your browser’s “Help” section, you will be able to locate these settings.

Consent to the use of cookies:

If cookies are necessary for the use of the trivago webpage (functionality), those session cookies do not require your prior consent. Those session cookies will expire after you have left the homepage. Persistent cookies and third-party cookies require your prior consent to track your choices you made on the website and your preferences. Your consent is declared through the opt-in function on our website.

More information about cookies

First party cookies

A type of cookie that is set by the site the user is visiting and can only be read by that site.

Third party cookies

Third party cookies are set by an organisation that does not own the site that the user is visiting. These are normally cookies set by specialist marketing or analytics organisations. For Room5 we collaborate with an analysis and feedback tool that reveals the online behaviour and feedback of website’s visitors. It uses a tracking code, which collects your information and transmit this to its servers based in Ireland. The following information may be collected through your device and browser:

  • your device’s IP address (collected and stored in an anonymized format);
  • device screen size;
  • device type (unique device identifiers) and browser information;
  • geographic location (country only);
  • preferred language used to display the webpage.

We only use this Information to improve the functionality of our websites and make them more user-friendly, more valuable and simpler for you to use.

You may opt-out from having the tool collect your information when visiting the Room5 website at any time by using a ‘Do Not Track’ header. You can read more on how to do that by clicking here.

Session cookies

Session cookies are temporary cookies that are stored in the user’s browser until they close their browser window – at which point the session cookies are cleared.

Persistent cookies

Persistent cookies are used for repeat visitors and are kept in the user’s browser for a set period of time (usually a year or longer). These cookies are not cleared when the browser is closed. This type of cookie is used to recall user preferences so that every time a site is visited, the user’s preferred settings are automatically provided.

Which third party cookies do we use?

We may use the following third party cookies:

Google

We use various products and features provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“).

Google Tag Manager

For reasons of transparency please note that we use the Google Tag Manager. The Google Tag Manager itself does not collect personal data. It facilitates the integration and management of our tags. Tags are small code elements which serve to measure traffic and visitor behaviour, to detect the impact of online advertising or to test and optimize our websites. For further information about the Google Tag Manager visit: https://www.google.com/analytics/tag-manager/use-policy/

Google Analytics

This website uses the analytics service Google Analytics. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google Dynamic Remarketing

We use Google Dynamic Remarketing to advertise trivago across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “This user visited a particular page, so show them ads relating to that page.” Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from trivago, you can opt out of Google’s use of cookies by visiting Google’s Ads Settings. For further information visit Google’s privacy policy.

Facebook

We also use retargeting tags and Custom Audience provided by the company Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, “Facebook”).

Facebook Custom Audiences

In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on the website of the trivago GmbH (e.g. browsing behavior, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us. That means the personal data of individual users are not visible to us.

For more information about the privacy policy of Facebook and Custom Audience, please check https://www.facebook.com/about/privacy/ or https://www.facebook.com/business/a/online-sales/custom-audiences-website. If you do not want data acquisition via Custom Audience, you can disable Custom Audience here.

Facebook Conversion Tracking Pixel

This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s privacy policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

By using the website you agree to the data processing associated with the integration of Facebook pixel.

Please click here if you would like to revoke your permission: https://www.facebook.com/ads/settings.

The German translation takes precedence.